Email marketing is the act of sending a commercial message, typically to a group of people, using email. It is used to maintain relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more.
Reasons email marketing is beneficial for business growth:
- Email has larger reach.
- Email delivers your message.
- Email delivers conversions.
- Email has higher ROI.
- Email will be forever.
- Email is an open platform.
Process to get email IDs:
- Sign up form- Sign up forms can help us in getting email ids and informations .These forms are embedded in facebook ads, websites, google ads for here we can get details about are target audience.
- Email extracting- We don’t have data but we know whom to target so we will type , ”com””google.com”keyword with country in google search engine .
- Data Purchasing- We can buy data from different platforms, like shine.com, fiver.com
TYPES OF EMAIL MARKETING
Subscriber email marketing: In subscriber email marketing an internet user who permits a particular brand to send regular emails to them.
Bulk email marketing: A bulk email is a marketing message sent by a brand to multiple recipients at once. It aims to promote a business, sell goods, and develop relationships.