Email marketing is the act of sending a commercial message, typically to a group of people, using email. It is used to maintain relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more.
Reasons email marketing is beneficial for business growth:
- Email has larger reach.
- Email delivers your message.
- Email delivers conversions.
- Email has higher ROI.
- Email will be forever.
- Email is an open platform.
Process to get email IDs:
- Sign up form- Sign up forms can help us in getting email ids and informations .These forms are embedded in facebook ads, websites, google ads for here we can get details about are target audience.
- Email extracting- We don’t have data but we know whom to target so we will type , ”com””google.com”keyword with country in google search engine .
- Data Purchasing- We can buy data from different platforms, like shine.com, fiver.com
TYPES OF EMAIL MARKETING
Subscriber email marketing: In subscriber email marketing an internet user who permits a particular brand to send regular emails to them.
Bulk email marketing: A bulk email is a marketing message sent by a brand to multiple recipients at once. It aims to promote a business, sell goods, and develop relationships.
Sign in free for mail chimp.
TA(Target Audience)- A target audience is the demographic of people most likely to be interested in your product or service
TC(Target City/Country)-Targeting country/city allows your ads to appear in the geographic locations that you choose: countries, areas within a country, or city which can include places of interest, your business locations, or tiered demographics.
Three Types of forms in websites:
Embed– An embedded form is a way to display your form as part of your own web page, without your form users needing to click a link to Formsite.
Popup – Pop-up signup forms help you connect with the people who visit your website that suddenly appears (“pops up“) in the foreground of the websites.
Connecting mail chimp and wordpress plugin process-
- Go to mail chimp
- manage audience
- sign up form
- select embed form and copy the url and paste in wordpress option form options;
Confiqure of mail chimp to yeloni:
- go on yenloni and click on confiqure.
- On email provider select mail chimp and save change.
Process of extracting emails from google(Google extractor email method)
- Go on google type and type “gmail.com””google.com”best hotel in india.
- Copy the whole URL
- Open extractor and copy the whole url and paste in there.
- Copy paste email url to mail chimp:
- Click on manage audience and import contact.
- Select copy paste source and click continue.
CREATION OF GENERAL FORM:
Go on mail chimp and click on manage audience.
Click on sign up form and click form builder.
HOW TO SEND EMAIL THROUGH MAIL CHIMP:
- Go on campaign.
- Click on create new campaign &write your campaign name.
- After that click on to and select subscribed contact and send your mail.